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More important was MTV's lead role in capturing the baby boom generation - 76 million men and women born from 1946 through 1964 - that was destined to dominate popular culture in the decade. In the '80s, the mass market would fragment into many markets as television and magazines learned the art radio had already mastered, of reaching isolated, specifically defined audiences with products tailored to their interests. The same year MTV began, Walter Cronkite relinquished his position as CBS News anchor and most trusted man in America, taking with him the idea of America as one community nurtured by a single culture. It was, among other things, affirmation of how new technologies could change the very nature of mass entertainment's appeal. Today, MTV is secure in its status as the emblematic innovation of the 1980s, perhaps the most influential single cultural product of the decade. "I was in the right place at the right time, and I had a big checkbook." Initially carried over cable systems so patchwork that the service's Manhattan staff had to be bused across the Hudson River to a bar in Fort Lee, N.J., to watch the launch, Music Television would eventually be available in more than 48 million American homes. "It was an idea whose time had come," Lack says today.
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Lack, then executive vice president of Warner-Amex Satellite Entertainment Co., a joint venture formed with far more money than certainty of how to go about exploiting the cable television revolution everyone knew was at hand. The owner of the voice and the inventor of MTV was John A. 1, 1981, "Rock and roll." So began Music Television, known from the start as MTV. "Ladies and Gentlemen," intoned the voice in a baritone relayed by satellite to about 2.5 million cable television subscribers at 12:01 a.m.
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Lear had introduced one of the first gay couples on network television in the short-lived ABC series “Hot l Baltimore.”)ġ977 - ‘SOAP’ In this ABC sitcom, Billy Crystal plays Jodie Dallas - a gay man having an affair with a famous quarterback and contemplating gender-reassignment surgery - who becomes one of the first gay dads on television.NEW YORK - The decade of image and celebrity was rung in, ironically, by an anonymous television programmer. In the episode “Once a Friend,” George Jefferson (Sherman Hemsley) learns that his old Army buddy Eddie is now a transgender woman named Edie (Veronica Redd). Sheen partnered with Sam Waterston on Netflix’s “Grace and Frankie.”)ġ977 - ‘THE JEFFERSONS’ Norman Lear, who had already shaken up the staid sitcom with shows like “All in The Family” and “Maude,” did so again on this CBS sitcom.
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The following are some of the most momentous.ġ972 - ‘THAT CERTAIN SUMMER’ A divorced father (Hal Holbrook) hides his lover (Martin Sheen) from his teenage son in Lamont Johnson’s movie for ABC, considered the first sympathetic depiction of gay people on television. people, or being able to help people understand who we are, especially in those times when so many people lived hidden and invisible,” said Sarah Kate Ellis, the president and chief executive of Glaad (formerly known as the Gay & Lesbian Alliance Against Defamation).
“All of these moments are very important in one way or another, either in progressing our lives as L.G.B.T.Q. But that milestone, along with more accurate story lines and fewer stereotypes, has been a long time coming - a turbulent 45-year trajectory from television movies to single episodes involving secondary players to fully fleshed-out characters central to a show’s story line. Last year was a remarkable time when it came to the representation of gay, lesbian, bisexual, transgender or queer regular characters on television, according to the latest Glaad report monitoring diversity on the small screen.